Simile Venture Partners
We invest in early stage start-ups within Consumer Internet, Digital Media and Mobile sectors in Europe and emerging markets


Population: 146.3 mln

Internet users: 87.5 mln (59.8%)

Mobile phones: 146.3 mln (100%)

  • Russia


Population: 1.3 bln

Internet users: 354 mln (28.3%)

Mobile phones: 894 mln (71.4%)

  • India


Population: 204.3 mln

Internet users: 109.8 mln (57,3%)

Mobile phones: 204.3 mln (100%)

  • Brazil


Population: 77.7 mln

Internet users: 46.3 mln (59,6%)

Mobile phones: 67.7 mln (87,1%)

  • Turkey


Population: 256 mln

Internet users: 73 mln (28.5%)

Mobile phones: 256 mln (100%)

  • Indonesia


Population: 5.7 mln

Internet users: 4.7 mln (82%)

Mobile phones: 5.7 mln (100%)

  • Singapore


Population: 68 mln

Internet users: 23.7 mln (34.9%)

Mobile phones: 68 mln (100%)

  • Thailand


Population: 109.6 mln

Internet users: 47.1 mln (43%)

Mobile phones: 103mln (94%)

  • Philippines


Population: 30.5 mln

Internet users: 20.6 mln (67.5%)

Mobile phones: 30.5 mln (100%)

  • Malaysia


Population: 81.1 mln

Internet users: 71.7 mln (88,6%)

Mobile phones: 81.1 mln (100%)

  • Germany


Population: 9,5 mln

Internet users: 8,8 mln (93,2%)

Mobile phones: 9,5mln (100%)

  • UAE


Population: 520.7 ths

Internet users: 510.2 ths (98%)

Mobile phones: 520.7 ths (100%)

  • Luxembourg
Russia Russia India India Brazil Brazil Turkey Turkey Indonesia Indonesia Singapore Singapore Thailand Thailand Philippines Philippines Malaysia Malaysia Germany Germany UAE UAE Luxembourg Luxembourg
Russia India Brazil Turkey Indonesia Singapore Thailand Philippines Malaysia Germany UAE Luxembourg
We are entrepreneurs above all

Simile Venture About us

We are entrepreneurs and early stage investors sharing a common set of core values: Trust, Hard Working, Ambition, Initiatives and Passion for what we do.

We have been working together over decades and successfully built market-leader companies in a wide spectrum of business models in the consumer internet space in Europe and Russia. We have gained concrete and extensive expertise in developing businesses from inception to mature and profitable long-lasting companies. Building from our successes we launched Simile Venture with a strong desire to accelerate and disrupt the consumer internet sector in the emerging markets.

Adapting to each founder's needs, we leverage our own entrepreneurial successes to assist and guide the founders on their journey to build extraordinary companies. We are happy to bring our value added and open our network to portfolio companies should they need support in key functions at seed stage: Strategy, Marketing... or later in the start-up's life: Fundraising, International Expansion...

We are flexible, available and fast in our processes in order to meet your timeline, encouraging you to focus on building the business at full speed. We know the challenges entrepreneurs are facing on an everyday basis; we have been there and we are here to help. With us, you will not waste time!

Tatiana KIM
Tatiana KIM General Partner

Tatiana is the Managing Partner of Simile Venture Partners. She is currently on the boards of Fast Lane Ventures, WebPrimeGroup and MigCredit.

She has finance background and broad experience in setting up and expansion of new ventures. Prior to Simile, she was CFO and Investment Director of Direct Group, where she led various M&A transactions and partnerships with world-known vertical industrial partners and also played an integral part in building several of today’s leading consumer businesses in Russia. Previously, Tatiana worked in various management positions at Motorola in its corporate and cellular infrastructure divisions, overseeing operations in the markets of EMEA region.

Pascal Clement
Pascal Clement General Partner

Over the past decade Pascal has been a founder, market innovator and venture investor of several startups, most of which have grown to the market leading companies. He possesses a unique understanding of consumer behavior as well as deep experience in driving companies from the creation through rapid growth. His primary areas of focus include consumer internet, distance selling and financial services. Pascal is the CEO of Direct Group, the holding company specialized on market expansion services and launch of new ventures and a Partner of Simile Venture Partners. He is a co-founder and investor of Fast Lane Ventures (Russia’s leading developer of internet businesses), WebPrimeGroup (on-line content resources targeted on women), MigCredit (consumer microfinancing). His past investments include, (acquired by, Rusfinance bank (acquired by Societe Generale), NaDom Group (acquired by Otto Group), DirectStar (acquired by Teleperformance).

We partner with entrepreneurs that share our core values and drive to success

Simile Venture Investments

We are proud to partner with great entrepreneurs and highly motivated management team that share the ambition to create disruptive companies and make a large impact in the consumers' lives.

We actively support the founders at the very early stage of the venture to accelerate their growth and optimize their success. All portfolio companies are designed to become market leaders within their respective industries.

Our companies run at full speed to lead the development of various verticals in the consumer internet space around the world. We are available to them wherever and whenever they need us.

We are constantly working to expand our portfolio with outstanding companies. Want to partner with us and join this great portfolio? Let's talk about your needs and how we can help you develop your start up.

You have an idea and want to turn it into a successful venture, we would be glad to hear more about it and help you out.


The blog that brings Asia tech and startup news to the world.

Country: Singapore



Digital Media

Country: Turkey


/upload/iblock/074/074bead0aab69b632508b62e904b46a4.png Acquired by Groupon September 2013

Mobile-only app for true last-minute booking with hand-picked premium hotels

Country: Spain and other European countries


/upload/iblock/a97/a97d9bd53bd671f9deb18572a8a89907.png Exited at round C November 2014

Innovative online car buying business

Country: Germany



Engineering online marketing

Country: Germany



Online Tyre Retailer in Brazil

Country: Brazil



Online shopping destination that provides in-demand products at deep discount

Country: Germany



Mobile marketplace for budget stay in India

Country: India



Big Data solutions for financial companies

Country: Russia



Middle East Leading Car Buying Service

Country: UAE



Online brand for shoes

Country: Germany



Marketplace for merchants with add on services

Country: SEA


Our sweet spot is on the earliest stage of new venture creation

Simile Venture Strategy

We invest worldwide and work to fill in the funding gap existing between Angel Investment and Series A. 

Investment Criteria

Target countries:

We target all the markets with high profits opportunities with a special interest in Europe, Southeast Asia, Brazil, Turkey and Russia. 

Preferred stage:

Our investment stage ranges from Hatch stage (co-founding of the business) to Series A. We are not afraid of commiting before a company has launched a product or gained traction, aiming to be the first or among the first investors in a company. We are also eager to co-found businesses with entrepreneur having a proven track record and seeking for both a partner and seed financing to launch a project.


We are most excited to partner with founders with a vision of the future, a drive to build the next big thing and persistence for excellence in execution. The Team is the most important aspect to us.


We invest in a vast range of models and verticals within the Consumer Internet sector. We have a preference for models with a clear monetization, a strong Unique Value Proposition and that answer a defined need in markets where there is an opportunity to build a sizeable business within 5 years.

Hatch Stage (we co-found businesses, we are not an incubator)
  • Incubation of an innovative idea or an existing model that matches both a market opportunity and the founder(s) expertise
  • Joint set up of the company
  • Business Model knowledge transfer and operational support in key functions: Marketing, Strategy, Business Development... 
  • Pre-seed/Seed financing
Seed stage
  • Committing to the founder(s) idea and optimism
  • Consolidation of the core team and product development
  • Support in defining the right strategy and knowledge transfer
  • Seed financing
Early Stage
  • Proven initial assumptions of the model
  • Initial sales traction and clear path to revenue generating
  • Consolidated core team
  • Co-investment in Series A
We support entrepreneurs from the very beginning of their journey to build global champions

Please e-mail us your investor presentation or executive summary to

26-28, rue Edward Steichen  
L-2540 Luxembourg
Phone: +352-26-26-50
Fax: +352-26-26-50-99

Contact us using this form (English only):

You are a start-up or have an idea that fits our investment scope and match our philosophy?
Please send us a teaser, executive summary or a pitch.

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Funding stage *
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